Welcome to the Content Growth Lab. A place where content marketing is approached as if it is science, as if it is art.
WE DO IT ALL
Behind every successful brand there is an experience and content is one of its primary tools. Our articles educate and help audience discover the new, whilst we distribute it all as part of your content marketing PR campaign.
Today, content creation is centered around outreach articles, press releases, earned media, company blogs and websites. Seems like there is nothing to it, right? Well, this is where you are a little bit wrong. Every piece of content that is created must be SEO adjusted, it must be informative, short or long depending on the medium, and most importantly, it must be engaging!
We, the people, are governed by defence mechanisms built into our bodies. See, reading makes our brains work, which in turn, increases calories consumption. This, goes against our survival instinct serving as a perfect explanation why content is often skimmed through, as people look for a quick fix. Welcome to the upgraded digital world, where user experience matters and content go hand in hand.
First, we research the market. Second, we act. By taking care of your brand's content strategy, we cover all aspects of content, be it direct content marketing articles, indirect pieces, PR announcements, paid ads or social media posts.